Z-Teca - Food Photography

A silver fork with a bite-sized portion of salad and grilled meat on a beige background.

Various ingredients for making salsa, including tomatoes, garlic, lime, cilantro, chili peppers, onion, spices, and salsa options in bowls on a beige background.

Z-teca came to me looking to refresh their brand visuals in line with a new identity rollout. They wanted photography that felt playful, fresh, and bold, imagery that would reflect their updated branding while staying true to the spirit of their food.

I led creative direction and concept development, working closely with their team to craft a suite of food-focused assets for use across their website, social media, and in-store materials. Each image was styled to feel energetic and vibrant, with compositions that highlighted colour, texture, and flavour.

The final collection brought new life to Z-teca’s menu visuals and helped define a clear visual language for the next chapter of the brand.

A table filled with various bowls of food including rice, black beans, guacamole, salsa, shredded cheese, shredded chicken, chopped tomatoes, cilantro, sour cream, chips, and seasoned corn, with three people serving themselves the food.

Crispy tortilla chips, guacamole, and salsa in bowls on red background, with a hand dipping a chip into salsa and a Z-teca Mexican eatery paper bag.

A hand with a fork picking up a portion of salad from a bowl filled with black beans, corn, sliced peppers, shredded cheese, guacamole, sour cream, and rice.

A person holding a taco salad bowl with guacamole, diced tomatoes, black beans, rice, ground meat, lettuce, and corn, surrounded by bowls of salsa, guacamole, chopped tomatoes, and other toppings on a wooden table.

Assorted Mexican food ingredients including tortillas, black beans, shredded cheese, rice, chopped tomatoes, sour cream, guacamole, salad, seasoned meat, beef chorizo, crispy tortilla chips, diced onions, and various salsas on a light background.

Creative Team

Client: Z-teca Photography and Crative Direction: Kailee Mandel Food Styling: Zoe Rousseau Prop Styling: Eugenia Zykova Assistant: Rafaela Conde