World Wildlife Fund - Product and Portrait Photography

For the second year in a row, I was so happy to work with Loop on the Gifts that Change the World campaign for World Wildlife Fund. WWF Canada was aiming to refresh the look and feel of their long-standing Holiday Adoption Campaign. Every year, the organization offers families the chance to help wildlife thrive by adopting domestic and international animals that are endangered, and receive an adoption kit including a certificate, poster and signature WWF Canada plush toy. This flagship initiative is nationally beloved, and accounts for a significant portion of WWF's annual donated revenue.

It was such a joy to capture product photography that evokes a feeling of love and care. The campaign was carried into both a larger scale and digital space in the form of over 100 OOH, Digital and Social Media ads in both French & English that were seen across Canada.

Creative Team

Client: WWF Canada

Agency: Loop

Assistant: Lucy Lu

Using Format