Dog looking at a kitchen counter with various dog food items, including a green bowl filled with kibble and chicken pieces, surrounded by packets labeled 'Jinx Homemades,' fresh produce like an apple, peas, spinach, sweet potato, and a bowl of blueberries.

JINX – PRODUCT, FOOD, PET, PORTRAIT, & LIFESTYLE PHOTOGRAPHY AND VIDEO

I’ve had the ongoing privilege of shaping the visual identity of Jinx, a modern and nutrition-focused dog food brand, across multiple campaigns. From evergreen content to new product launches, I’ve collaborated closely with their team to develop and direct creative that reflects the brand’s bold and playful voice.

Our work together has spanned product photography, food photography, pet portraits, and lifestyle imagery, capturing everything from detailed shots of their meals to genuine moments between dogs and their people. My role included everything from ideation and creative direction to full production oversight, ensuring each asset aligned with Jinx’s evolving goals.

The result is a vibrant and adaptable image library that supports their e-commerce, retail, and marketing platforms, while bringing their brand values to life through warm and visually striking storytelling.

Golden Retriever with Jinx dog food, meal topper, and bag on kitchen counter.

Woman feeding a dog in a kitchen with Jinx dog food on the counter.

Dog standing in a kitchen with Jinx dog food products and a food bowl on the floor.

A person chopping homemade dog treats on a wooden cutting board in a kitchen, surrounded by bowls of blueberries, eggs, green beans, and pet food, with a dog looking up at the treats.

Bag of Jinx Bites Chicken Jerky Recipe dog treats surrounded by small pieces of treat.

Packaging of Jinx Beef & Bone Broth Biscuits for dogs, featuring bone-shaped biscuits and details like all-natural ingredients, crafted in the USA, and no artificial additives.

Jinx dental treats package for dogs, shaped like bones, on a beige background.

A woman with long brown hair holding a golden retriever puppy against a neutral background.

Man with tattoos wearing striped shirt and khaki pants, standing with a seated fluffy dog.

Person holding a dog food bowl labeled 'Jinx,' offering it to a Boston Terrier wearing a teal collar.

Dog wearing a mint green collar holds a bone-shaped dog treat labeled "Jinx" in its mouth.

A meal preparation scene with cooked chicken, salmon, green beans, grapes, sweet potato, spinach, and various cookies, along with dog food and treats on a tiled surface.

A brown dog with its mouth open and tongue out, balancing a stack of assorted food items on its nose against a plain background.

Dog food packages, raw chicken, salmon, broccoli, green beans, cranberries, sweet potatoes, and a dog head on a green tiled surface.

Hand holding dry pet food against green background

Person in light overalls and green shirt walking a fluffy black and white dog on a grassy field.

Man working on laptop at table with a dog lying on the floor

A woman in a green shirt and blue jeans is sitting on the floor, smiling while giving a treat to a large, curly-haired dog with black and brown fur. They are in a cozy living room with a beige sofa, a side table with a pink box of Jinx Layer dog trea

Variety of Jinx dog food products, including dry food and treats, displayed on a kitchen counter with fruits, sweet potatoes, a cutting board, a blue reusable bag with yellow design, and a small bouquet of orange flowers.

Person holding a bowl of dog food in front of a smiling golden retriever on a wooden floor.

Can of Jinx dog food, beef and sweet potato flavor, with a picture of a dog on the label.

Yellow bag of Jinx grain-free dog food featuring chicken, sweet potato, and carrot recipe with dog image and kibble on the side.

Variety of pet food in bowls and wooden scoop on a wooden table with checkered cloth.

A woman sitting in a bright room with a Shiba Inu dog, offering it a treat from a bag labeled 'Bites.' There is a potted plant and a woven bag nearby, with white cabinets in the background.

Man feeding a puppy in a modern kitchen with a dog food package on counter.

Assorted Jinx dog food and treats on display, including bags of dry food, bites, dental treats, and cans, set against a green background.

Bag of Jinx dog food with salmon, brown rice, and sweet potato on kibble background, dog paws visible.